Built for
the next move.
A confident, approachable identity for the people who turn property questions into real conversations.
Design direction for reviewSeptember 2026
A better start
to what's next.
PropValo brings a home estimate and a seller lead workspace together under the real estate business's brand. The identity should feel as credible as a trusted agent and as clear as a well-made tool.
Forest adds confidence. Citron makes the next action easy to find. Generous space and plain language keep the experience approachable.
An open door.
A forward step.
The geometric P brings a roofline, an open entrance and a forward-facing shape into one mark. The lowercase wordmark keeps the brand welcoming. Write “PropValo” in running text.
Keep it simple.
Use the supplied SVG at its original proportions. Minimum icon size is 24 px. Minimum full logo width is 130 px. Use the symbol by itself only when the PropValo name is already clear.
Don't stretch, add shadows, outline, rotate or recolour the logo. The oversized cropped symbol may be used as a background motif, separate from the working logo.
Grounded green.
A bright next step.
Use forest and paper for most of a layout. Save citron for the primary action, a key phrase or a bold change of pace. Put dark text on citron. Keep white text on forest.
Primary brand. Confidence and depth.
Action and emphasis. Use with forest text.
Reading space. The everyday canvas.
Supporting panels and quiet separation.
Secondary text on light backgrounds.
Your next
listing starts here.
Clear words. Comfortable reading. Headings with confidence.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789 & @ ? !
Use 600 weight for large headings, 400 to 500 for body copy, and 650 to 700 for actions. Tighten display tracking; leave body text comfortable. Use sentence case.
Display 64–108 px on desktop, 42–72 px on mobile. Body 16–18 px, with 1.6–1.8 line height. Keep ordinary paragraphs around 45–70 characters wide. Never place long copy in all caps.
Say it like
a good agent.
Direct, warm and specific. Use Canadian spelling such as colour, organise and finalise. Keep the audience geographically inclusive. Name the action and let one sentence lead naturally to the next.
Turn home value questions into seller conversations.
Revolutionise your real estate pipeline with cutting-edge AI.
Keep the property details and follow-up together.
Unlock a seamless, end-to-end ecosystem.
An estimate starts the conversation. Your expertise takes it further.
Get guaranteed accurate valuations and more listings.
Do not invent testimonials, client counts, savings, conversion rates or valuation accuracy. Treat wider market coverage, pricing and integrations as unconfirmed until they are supported. Distinguish automated estimates from agent pricing advice.
Let the story
do the moving.
The marketing experience has room for expressive motion. Use it to show how a home question becomes a seller conversation. Keep navigation and the reading itself steady.
Arrive with intent.
Coordinated hero entrance and once-only section reveals. 800–1,100 ms, with 60 ms stagger.
Connect the steps.
Scroll-driven story with manual step controls. Natural scrolling, with no scroll hijacking.
Keep actions quick.
160 ms button press. 200 ms colour and state feedback. Transform and opacity only.
Respect reduced motion, offer a page motion control, gate hover effects to precise pointers and keep content visible when JavaScript is unavailable. Use the shared easing tokens in the website stylesheet.
The brand in action.
Explore the website